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As his cold persists over time, should I be concerned and consult a doctor?

If a cold persists over time, it is always a good idea to consult a doctor. However, if there is no fever present, it may be best to wait a little longer before seeking medical advice. Ear pulling can sometimes be a sign of reduced hearing due to congestion in the nose traveling to the middle ear. Increasing the frequency of nasal hygiene techniques may help resolve this issue.