It is possible that the redness and itching in the area could be due to moisture and irritation. It is important to avoid scratching to prevent further damage to the skin. Using a protective cream like Vaseline or zinc oxide ointment a few times a day may help. If the symptoms do not improve after a few days, it could be a fungal infection, in which case an over-the-counter antifungal cream like clotrimazole may be necessary. It's always best to seek medical advice if the issue persists or worsens.