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My baby has very red buttocks, what can I apply?

You can apply a product containing 40% zinc, such as Zincofax extra strength, at each diaper change to help with the redness. Make sure to check the diaper area frequently and change it as soon as it becomes dirty. Opt for fragrance-free wipes for cleaning and gently pat the area dry after bathing. If the situation persists after 7 days, consider seeking further advice.