If your baby has redness on their face that seems to bother them, there are several steps you can take to help alleviate the discomfort. It is important to keep their skin well hydrated by applying a fragrance-free moisturizing cream regularly throughout the day. Avoid using soap on their face and instead use plain water, gently patting the skin dry after bathing and applying moisturizer within 5 minutes. In cold weather, make sure your child wears gloves and protects their neck and face with a scarf or neck warmer. If non-pharmacological measures are not effective, it is recommended to consult a doctor for a more thorough evaluation of their needs.