To help alleviate and improve your son's skin condition, you can try using Aveeno creams as recommended. It is suggested that you apply the cream as often as needed throughout the day. If this is not sufficient, you may consider using a thicker product like Aquaphor, which can also be applied as frequently as desired. It is advised to avoid using scented soap during baths, gently pat the skin dry instead of rubbing it, and apply moisturizer promptly after. Always protect his skin with a hat and scarf, even for short trips outside. If these measures do not show improvement, it would be wise to seek a more thorough evaluation of his needs.